TY  - BOOK
AU  - Moriarty,Sandra E.
AU  - Mitchell,Nancy
AU  - Wells,William
TI  - Advertising & IMC: principles & practice 
SN  - 9780132163729 (pbk.) :
AV  - HF5823 .W455 2012
PY  - 2012///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall/Pearson
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -