TY - BOOK AU - Dickinson,Don TI - The new account manager: redefining the crucial role of account service in the changing business of advertising SN - 9781887229371(pbk.) : AV - HF5823 .D53 2009 PY - 2009/// CY - Chicago, IL PB - Copy Workshop KW - Advertising KW - Management N1 - Includes bibliographical references (p. 469-470) and index ER -