TY  - BOOK
AU  - Azzaro,Marian
AU  - Binder,Dan
TI  - Strategic media decisions
SN  - 1887229337 (pbk.) :
AV  - HF5415.123 .A99 2008
PY  - 2008///
CY  - Chicago, Ill.
PB  - Copy Workshop
KW  - Communication in marketing
KW  - Sales promotion
KW  - Advertising
KW  - Direct marketing
N1  - Includes index
ER  -