TY  - BOOK
AU  - Varga,Shaun
TI  - Brilliant pitch: what to know, do, and say to make the perfect pitch 
SN  - 9780273725114 (pbk.) :
AV  - HF5438.8.P74 V37 2009
PY  - 2009///
CY  - Harlow, England, New York
PB  - Pearson Prentice Hall
KW  - Sales presentations
KW  - Selling
KW  - Success in business
N1  - About the author Acknowledgements 1 So how good are you... really? 2 It's OK if you haven't done it before: the importance of clarity 3 Basic mistakes: ever seen Dragons' Den...? 4 How not to make assumptions finding out what they really want 5 Now do your homework (sorry - no substitute) 6 The most important 'p' in pitch... is people 7 About teamwork 8 The time to win the pitch is before you do the pitch 9 Anytime, anyplace, anywhere: the 'elevator pitch' 10 What to do when what they want is not the same as what they need 11 Pitching for entrepreneurs: backing the rider or backing the horse 12 Victory is not about coming up with the right answer 13 Pitching to procurement professionals 14 Busking it: how to pitch without a pitch 15 Magic, theatre, genius and other myths about pitching 16 Masterclass: it doesn't get any better than this
ER  -