TY  - BOOK
AU  - Taylor,David
AU  - Miles,David
TI  - Fusion: the new way of marketing 
SN  - 9781907722356 (pbk.) :
AV  - HF6146.I58 T29 2011 
PY  - 2011///
PB  - Ecademy Press
KW  - Internet advertising
KW  - Internet marketing
KW  - Online social networks
KW  - Economic aspects
KW  - Information society
KW  - Web sites
KW  - Marketing
N1  - The world has changed -- Ensure your website is your marketing strategy -- Social media has a powerful role to play -- Reach a potentially vast audience for virtually no extra cost -- Reduce spending on out-of-date marketing activities -- Define who you are as an organisation -- Crete a comprehensive online marketing strategy -- Make sure your website is up to the job -- Driving traffic to your website with AdWords -- Build your brand through face-to-face marketing -- Create a social media culture -- Next steps
ER  -