TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Kanuk,Leslie Lazar
AU  - Wisenblit,Joseph
TI  - Consumer behavior
SN  - 9780135053010 :
AV  - HF5415.32 .S35 2010
PY  - 2010///
CY  - Upper Saddle River, N.J.
PB  - Pearson Education/Prentice Hall
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references and indexes; Chapter 01 Consumer Behavior: Its Origin and Strategic and Applications Chapter 02 Introduction to the Consumer Research Process Chapter 03 Market Segmentation Chapter 04 Consumer Motivation Chapter 05 Personality and Consumer Behavior Chapter 06 Consumer Perception Chapter 07 Consumer Learning Chapter 08 Consumer Attitude Formation and Change Chapter 09 Communication and Consumer Behavior Chapter 10 The Family and Its Social Class Standing Chapter 11 Influence of Culture on Consumer Behavior Chapter 12 Subcultures and Consumer Behavior Chapter 13 Cross Cultural and Global Consumer Behavior Chapter 14 Diffusion of Innovations Chapter 15 Consumer Decision Making and Beyond Chapter 16 Consumers Social Responsibility and Green Marketing
ER  -