TY  - BOOK
AU  - Steel,Jon
TI  - Perfect pitch: the art of selling ideas and winning new business 
SN  - 9780471789765 :
AV  - HF5718.22 .S74 2007
PY  - 2007///
CY  - Hoboken, N.J., Chichester
PB  - John Wiley & Sons, John Wiley [distributor]
KW  - Business presentations
KW  - Selling
KW  - Advertising
N1  - "An Adweek book."; Includes bibliographical references (p. 249-252) and index; Introduction : an audience with Steve Jobs -- Presentation crimes : why most presentations fail -- Imperfect pitch : the People of the State of California v. Orenthal James Simpson -- Bill Clinton, Johnnie Cochran, and a London hooker : learning from the world's best presenters -- Making connections : planning the perfect pitch -- Trevor's sledgehammer : creating room for thought -- We will fight them in the boardroom : how to ruin a great idea by presenting it badly -- Benign dictatorship : leading the perfect team pitch -- The pitch and beyond : how to leave the client wanting more -- The perfect pitch : London's winning bid for the 2012 Olympic Games
ER  -