TY  - BOOK
AU  - Trompenaars,Alfons
AU  - Hampden-Turner,Charles
TI  - Riding the waves of culture: understanding diversity in global business 
SN  - 9780071773089 :
AV  - HD30.55 .T76 2012
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Comparative management
KW  - Management
KW  - Cross-cultural studies
KW  - Corporate culture
KW  - Social values
KW  - Intercultural communication
N1  - Includes index; An introduction to culture -- The one best way of organizing does not exist -- The meaning of culture -- Relationships and rules -- The group and the individual -- Feelings and relationships -- How far we get involved -- How we accord status -- How we manage time -- How we relate to nature -- National cultures and corporate cultures -- Toward international and transnational management -- Reconciling cultural dilemmas -- When two worlds collide -- The diversity of diversity -- Summary and conclusions
ER  -