TY  - BOOK
AU  - Sponder,Marshall
TI  - Social media analytics: effective tools for building, intrepreting, and using metrics 
SN  - 9780071768290 :
AV  - HF5415.1265 .S66 2012
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Internet marketing
KW  - Social media
KW  - Marketing research
KW  - Consumer profiling
N1  - Includes bibliographical references (p. 297-305) and index; The conundrum of social media: where's the ROI? -- Targeting your customers: using data to find your customer -- Tracking international: multicultural social media -- Online social intelligence: extracting signal from noise -- Friends, fans, and followers: determining their worth -- Influence: finding it and measuring it -- Scorecarding: collecting and understanding social media data -- Advanced social analytics: implementation and monitoring scorecards -- Going beyond monitoring: content creation and content tracking -- Monitoring tools and technologies: the limits of what we can collect -- Convergence: mashing up data from disparate sources -- Where we're going: the future of social media analytics
ER  -