TY  - BOOK
AU  - Bailyn,Evan
AU  - Bailyn,Brad
TI  - Outsmarting Google
SN  - 9780789741035 (pbk.) :
AV  - HD9696.8.U64 G6627 2011
PY  - 2011///
CY  - Indianapolis, Ind.
PB  - Que
KW  - Google (Firm)
KW  - Electronic commerce
KW  - Internet searching
KW  - Web search engines
KW  - Success in business
N1  - On cover: SEO secrets to winning new business; Trust : the currency of Google -- The five ingredients of Google optimization -- How to reel in links -- Using time to gain trust -- The nuclear football -- Google AdWords as a complement to SEO -- Tracking your progress with search operators -- Google optimzation myths -- White hat versus black hat SEO -- Optimizing for Yahoo! and Bing -- Converting your SEO results into paying customers -- The intersection of social media and SEO -- The future of SEO
ER  -