TY  - BOOK
AU  - Davies,Gary
TI  - Corporate reputation and competitiveness
SN  - 9780415287432 :
AV  - HD59.2 .D38 2003
PY  - 2003///
CY  - London, New York
PB  - Routledge
KW  - Corporate image
KW  - Brand name products
KW  - Management
KW  - Corporations
KW  - Public relations
KW  - Competition
N1  - Includes bibliographical references (p. [259]-268) and index; A brief history of strategic thought -- The traditional approach to reputation management -- The reputation paradigm -- The company as a brand -- Defending a reputation -- Measuring reputation : the corporate personality scale -- The management of image and identity -- Managing the reputation chain -- Reputation and business performance -- Challenges in reputation management -- Managing the personality of the organization
ER  -