TY - BOOK AU - Kadavy,David TI - Design for hackers: reverse-engineering beauty SN - 9781119998952 AV - TK5105.888 .K33 2011 PY - 2011/// CY - West Sussex, UK PB - John Wiley & Sons Ltd. KW - Web sites KW - Design KW - Graphic arts KW - Graphic design (Typography) KW - Computer graphics N1 - Includes index; Pt. I. Understanding design. Why design matters ; The purpose of design -- Pt. II. Medium and form. Medium and form in typography ; Technology and culture -- Pt. III. Composition. Fool's golden ratio : understanding proportions ; Holding the eye : composition and design principles ; Enlivening information : establishing a visual hierarchy -- Pt. IV. Color. Color science ; Color theory -- Part V. Appendixes. Choosing and pairing fonts ; Typographic etiquette ER -