TY - BOOK AU - Levy,Steven TI - In the plex: how Google thinks, works, and shapes our lives SN - 9781416596585 : AV - HD9696.8.U64 G6657 2011 PY - 2011/// CY - New York PB - Simon & Schuster KW - Google (Firm) KW - Google KW - Internet industry KW - United States N1 - Includes bibliographical references (p. 391-407) and index; The world according to Google: biography of a search engine -- Googlenomics: cracking the code on internet profits -- Don't be evil: how Google built its culture -- Google's cloud: how Google built data centers and killed the hard drive -- Outside the box: the Google phone company. and the Google t.v. company -- Guge: Google moral dilemma in China -- Google.gov: is what's good for Google, good for government or the public? -- Epilogue: chasing tail lights: trying to crack the social code ER -