TY  - BOOK
AU  - Kurtz,David L.
TI  - Contemporary marketing
SN  - 9781111579715 (pbk.) :
AV  - HF5415 .K779 2013
PY  - 2013///
CY  - Mason, OH
PB  - South-Western Pub.
KW  - Marketing
N1  - Includes bibliographical references
ER  -