TY  - BOOK
AU  - Vaidhyanathan,Siva
TI  - The Googlization of everything: (and why we should worry) 
SN  - 9780520258822 :
AV  - HD9696.8.U64 G669 2011
PY  - 2011///
CY  - Berkeley
PB  - University of California Press
KW  - Google (Firm)
KW  - Internet industry
KW  - Social aspects
KW  - Internet
N1  - Includes bibliographical references (p. 219-255) and index; Introduction: the gospel of Google -- "Render unto Caesar": how Google came to rule the web -- Google's ways and means: faith in aptitude and technology -- The Googlization of us: universal surveillance and infrastructural imperialism -- The Googlization of the world: prospects for a global public sphere -- The Googlization of the library: the future of books -- The Googlization of memory: filters and the fracturing of knowledge -- Conclusion: the human knowledge project
ER  -