TY - BOOK AU - Dowd,Nancy AU - Evangeliste,Mary AU - Silberman,Jonathan TI - Bite-sized marketing: realistic solutions for the overworked librarian SN - 9780838910009 (pbk.) : AV - Z716.3 .D69 2010 PY - 2010/// CY - Chicago PB - American Library Association KW - Libraries KW - Marketing KW - Public relations N1 - Includes index; Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices N2 - Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library ER -