TY  - BOOK
AU  - Mathews,Brian
TI  - Marketing today's academic library: a bold new approach to communicating with students 
SN  - 9780838909843 (pbk.) :
AV  - Z716.3 .M344 2009
PY  - 2009///
CY  - Chicago
PB  - American Library Association
KW  - Academic libraries
KW  - Marketing
KW  - Public relations
KW  - Libraries and students
KW  - Advertising
KW  - Libraries
KW  - Public Relations
N1  - Includes bibliographical references and index; Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together
ER  -