TY - BOOK AU - Saad,Gad TI - The consuming instinct: what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature SN - 9781616144296 : AV - HF5415.32 .S18 2011 PY - 2011/// CY - Amherst, N.Y. PB - Prometheus Books KW - Consumer behavior KW - Consumption (Economics) KW - Psychological aspects KW - Consumers KW - Psychology KW - Evolutionary psychology N1 - Includes bibliographical references (p. 295-340) and index; Consumers : born and made -- I will survive -- Let's get it on -- We are family -- That's what friends are for -- Cultural products : fossils of the human mind -- Local versus global advertising -- Marketing hope by selling lies -- Darwinian rationale for consumer irrationality -- Darwin in the halls of the business school -- Concluding remarks ER -