TY  - BOOK
AU  - De Kluyver,Cornelis A.
TI  - Fundamentals of global strategy: a business model approach 
T2  - Strategic management collection,
SN  - 9781606490723 (pbk.) :
AV  - HD2755.5 .D454 2010
PY  - 2010///
CY  - New York, N.Y. : 
PB  - Business Expert Press, 
KW  - International business enterprises
KW  - Strategic planning
KW  - Globalization
KW  - Global strategy
KW  - global competitive advantage
KW  - business model
KW  - value creation
KW  - value proposition
KW  - value disciplines
KW  - market participation
KW  - supply chain infrastructure
KW  - global management model
KW  - global industry
KW  - global branding
KW  - innovation
KW  - outsourcing
KW  - offshoring
N1  - Includes bibliographical references (p. 245-250) and index; List of figures -- Preface -- Acknowledgments -- Part I. Understanding globalization -- 1. Competing in a global world -- 2. The globalization of companies and industries -- 3. Generic strategies for global value creation -- 4. Global strategy as business model change -- Part II. Globalizing the business model -- 5. Target markets and modes of entry -- 6. Globalizing the value proposition -- 7. Global branding -- 8. Globalizing the value chain infrastructure -- 9. Global supply-chain management -- 10. Globalizing the management model -- Appendix A. Global trade: doctrines and regulation -- Appendix B. Suggested cases -- Notes -- References -- Index
N2  - This book looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. We define crafting a global strategy in terms of change: how a company should change and adapt its core (domestic) business model to achieve a competitive advantage as it expands globally. The conceptual framework behind this definition has three fundamental building blocks: a company's core business model, the various strategic decisions a company needs to make as it globalizes its operations, and a range of globalization strategies for creating a global competitive advantage
ER  -