TY - BOOK AU - Mahon,Nik TI - Art direction T2 - Basics advertising SN - 9782940411214 (pbk.) AV - NC997 .M234 2010 PY - 2010/// CY - Lausanne, Switzerland, La Vergne, TN PB - AVA Academia, Distributed in the USA and Canada by Ingram Publisher Services KW - Commercial art KW - Advertising KW - Art direction N1 - Includes bibliographical references (p. 175) ER -