TY  - BOOK
AU  - Pine,B.Joseph
AU  - Korn,KimC.
TI  - Infinite possibility: creating customer value on the digital frontier 
SN  - 9781605095639 :
AV  - HD45 .P536 2011
PY  - 2011///
CY  - San Francisco, CA
PB  - Berrett-Koehler Publishers
KW  - Technological innovations
KW  - Management
KW  - Digital media
KW  - New products
KW  - Customer relations
N1  - "A BK Business book"--T.p; Includes bibliographical references (p. 227-251) and index
N2  - Provides a fresh model to help readers conceptualize and combine various aspects of the virtual and the real to create breakthrough customer experiences. This title delineates eight different realms of digital/real experience, and shows how innovative companies operate within - and across - each to create extraordinary customer value
ER  -