TY  - BOOK
AU  - Martin,Chuck
TI  - The third screen: marketing to your customers in a world gone mobile 
SN  - 9781857885644 :
AV  - HF5415.1265 .M3288 2011
PY  - 2011///
CY  - Boston
PB  - Nicholas Brealey Pub.
KW  - Telemarketing
KW  - Mobile commerce
KW  - Smartphones
KW  - Internet marketing
KW  - Internet advertising
KW  - Business enterprises
KW  - Computer networks
N1  - Includes index
N2  - Mobile is game changing -- The rise of the untethered consumer -- Smartphones rule -- Real time moves to all the time -- Customer engagement in a world gone mobile -- There's an App for that: the new broadcasting -- On location, on location, on location: LBM -- The finding: search on steroids -- Social goes mobile -- The push-pull of mobile -- The new laws of (inbound) mobile marketing
ER  -