TY  - BOOK
AU  - Baran,Stanley J.
TI  - Introduction to mass communication: media, literacy, and culture 
SN  - 9780073526157 (pbk.) :
AV  - P90 .B284 2012
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Mass media
KW  - Mass media and culture
KW  - Media literacy
N1  - Includes bibliographical references and index; PART 1. Laying the groundwork. Chapter 1. Mass communication, culture, and media literacy -- Chapter 2. Convergence and the reshaping of mass media. PART II. Media, media industries, and media audiences. Chapter 3. Books -- Chapter 4. Newspapers -- Chapter 5. Magazines -- Chapter 6. Film -- Chapter 7. Radio, recording and popular music -- Chapter 8. Television, cable, and mobile video -- Chapter 9.Video games -- Chapter 10.The Internet and the world wide web. PART III. Supporting Industries. Chapter 11. Public relations -- Chapter 12. Advertising. PART IV. Mass-mediated culture in the information age. Chapter 13. Theories and effects of mass communication -- Chapter 14. Media freedom, regulation, and ethics -- Chapter 15. Global media
ER  -