TY  - BOOK
AU  - McGrath,Rita Gunther
AU  - MacMillan,Ian C.
TI  - Discovery-driven growth: a breakthrough process to reduce risk and seize opportunity 
SN  - 9781591396857 :
AV  - HD2746 .M34 2009
PY  - 2009///
CY  - Boston, Mass.
PB  - Harvard Business Press
KW  - Corporations
KW  - Growth
KW  - Management
KW  - Organizational effectiveness
KW  - Strategic planning
N1  - Includes bibliographical references (p. 227-235) and index; Driving corporate growth with the right disciplines -- Creating your growth framework -- Aligning the organization for growth -- Designing specific growth initiatives -- Designing the business model architecture -- Creating reverse financials and the assumption checklist -- Actively managing and redirecting projects -- Practicing the necessary art of disengagement -- Implementing discovery-driven growth -- Sustaining discovery-driven growth
ER  -