TY  - BOOK
AU  - Arens,William F.
AU  - Schaefer,David H.
AU  - Weigold,Michael F.
TI  -  Advertising
SN  - 9780078028915 (pbk.) :
AV  - HF5821.A74 A48  2012 
PY  - 2012///
CY  - New York
PB  - McGraw-Hill Irwin
KW  -  Advertising
N1  - Includes bibliographical references (p. 458-473) and indexes
ER  -