TY  - BOOK
AU  - Visser,Wayne
TI  - The age of responsibility: CSR 2.0 and the new DNA of business 
SN  - 9780470688571 :
AV  - HD60 .V56 2011
PY  - 2011///, ©2011
CY  - Chichester, West Sussex, United Kingdom
PB  - John Wiley & Sons
KW  - Social responsibility of business
KW  - Case studies
N1  - Includes bibliographical references and index; 1. Our ability to respond / Jeffrey Hollender -- 2. The age of greed / Jeffrey Hollender -- 3. The age of philanthropy / Jeffrey Hollender -- 4. The age of marketing / Jeffrey Hollender -- 5. The age of management / Jeffrey Hollender -- 6. The age of responsibility / Jeffrey Hollender -- 7. The principle of creativity / Jeffrey Hollender -- 8. The principle of scalability / Jeffrey Hollender -- 9. The principle of responsiveness / Jeffrey Hollender -- 10. The principle of glocality / Jeffrey Hollender -- 11. The principle of circularity / Jeffrey Hollender -- 12. The matrix of change / Jeffrey Hollender -- 13. Making a difference / Jeffrey Hollender
N2  - "The new generation of CSR In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model. Provides a 'second generation' approach to CSR that will breathe new life into the movement Can increase the effectiveness of CSR as a strategy to create positive change in society through business Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these"--
ER  -