TY  - BOOK
AU  - Arnold,Rebecca
TI  - The American look: fashion, sportswear and the image of women in 1930s and 1940s New York 
SN  - 9781845118969 :
AV  - GT617.N4 A76 2009
PY  - 2009///
CY  - London, New York
PB  - I.B. Tauris
KW  - Fashion
KW  - New York (State)
KW  - New York
KW  - History
KW  - 20th century
KW  - Women's clothing
KW  - Social aspects
KW  - Women
KW  - Body image
N1  - Includes bibliographical references (p. 211-230) and index; 1. New York and the evolution of sportswear 1929-39 : New York City ; Sportswear ; The modern sportswear aesthetic I -- 2. American body culture : Body image/body culture ; Health and hygiene ; Exercise and dance ; Sports body -- 3. Sportswear and the New York fashion industry during the Depression : Effects of the Depression ; Career women ; The fashion group -- 4. Sportswear's promotion during the 1930s : New York department stores ; The fashion media ; The monastic dress and sportswear promotion in the late 1930s -- 5. Sportswear and the New York fashion industry during the second world war : Effects of the second world war ; Sportswear and representation ; The modern sportswear aesthetic II -- 6. The American look and the rise of the designer : The American look ; New York sportswear designers and consumerism ; The women of fashion 1947 -- Conclusion
N2  - Drawing on a wonderful array of sources, from fashion magazines to department store records, this book is the rich and absorbing narrative and analysis of how New York sportswear evolved to become the definitive American style and how a modern fashion aesthetic was born
ER  -