TY  - BOOK
AU  - Coulter,Mary K.
TI  - Strategic management in action
SN  - 9780137042869 (International ed.)
AV  - HD30.28 .C696 2010
PY  - 2010///
CY  - Boston
PB  - Prentice Hall
KW  - Strategic planning
N1  - Includes bibliographical references and index; Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Special topics : international strategies and strategies for entrepreneurial ventures and not-for-profits
ER  -