TY  - BOOK
AU  - Liker,Jeffrey K.
AU  - Ogden,Timothy N.
TI  - Toyota under fire: lessons for turning crisis into opportunity 
SN  - 9780071762991 :
AV  - HD9710.J34 T6526 2011
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - Toyota Jidōsha Kōgyō Kabushiki Kaisha
KW  - Corporate culture
KW  - Organizational effectiveness
KW  - Automobile industry and trade
N1  - Includes index; The most admired company in the world -- The oil crisis and the great recession -- The recall crisis -- Response and the road to recovery -- Lessons
ER  -