TY  - BOOK
AU  - Mohammed,Rafi
TI  - The 1% windfall: how successful companies use price to profit and grow 
SN  - 9780061684326 :
AV  - HF5416.5 .M648 2010
PY  - 2010///
CY  - New York
PB  - Harper Collins
KW  - Pricing
N1  - Includes bibliographical references and index; The 1% windfall -- I: The foundation of pricing: value-based pricing -- Capture value by thinking like a customer -- II: The strategy of pricing -- Pick-a-plan -- Versioning -- Differential pricing -- III: Implementation: use price to profit and grow -- Offensive pricing: create a pricing blossom strategy -- Defensive pricing: recession, inflation, and new competitors -- Create a culture of profit -- Make a pricing action plan
N2  - "A book that explores the importance of pricing by simply asking: How does increasing prices just 1% impact profit?"--Provided by publisher
ER  -