TY  - BOOK
AU  - Berger,Arthur Asa
TI  - Media and communication research methods: an introduction to qualitative and quantitative approaches 
SN  - 9781412987776 (pbk.) :
AV  - P91.3 .B385 2011
PY  - 2011///
CY  - Thousand Oaks
PB  - SAGE Publications
KW  - Mass media
KW  - Research
KW  - Methodology
KW  - Communication
N1  - Includes bibliographical references (p. 309-313) and index
ER  -