TY  - BOOK
AU  - Cesari,Rick
AU  - Lynch,Ron
AU  - Kelly,Tom
TI  - Buy now: creative marketing that gets customers to respond to you and your product 
SN  - 9780470888018 :
AV  - HF5415.126 .C44 2011
PY  - 2011///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Direct marketing
KW  - Customer relations
N1  - Includes index
N2  - "Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign    In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers.    In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes.  Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products  Use "high touch" direct response marketing to build brand equity and drive sales at retail  Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands  Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else        Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights."--Provided by publisher
ER  -