TY  - BOOK
AU  - Hubbard,Douglas W.
TI  - How to measure anything: finding the value of "intangibles" in business 
SN  - 9780470539392 :
AV  - HF5681.I55 H83 2010
PY  - 2010///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Intangible property
KW  - Valuation
N1  - Includes bibliographical references and index; Intangibles and the challenge -- An intuitive measurement habit : Eratosthenes, Enrico, and Emily -- The illusion of intangibles : why immeasurables aren't -- Clarifying the measurement problem -- Calibrated estimates : how much do you know now? -- Measuring risk through modeling -- Measuring the value of information -- The transition : from what to measure to how to measure -- Sampling reality: how observing some things tells us about all things -- Bayes : adding to what you know now -- Preference and attitudes : the softer side of measurement -- The ultimate measurement instrument : human judges -- New measurement instruments for management -- A universal measurement methods : applied information economics
ER  -