TY  - BOOK
AU  - Schawbel,Dan
TI  - Me 2.0: 4 steps to building your future 
SN  - 9781607147121 (pbk.) :
AV  - HF5381 .S285 2010
PY  - 2010///
CY  - New York
PB  - Kaplan Pub.
KW  - Career development
KW  - Success in business
KW  - Professions
KW  - Marketing
N1  - Includes bibliographical references (p. 251-254) and index; The brand called you! -- Millennials enter the workforce -- Introducing commander you! -- The many aspects of personal branding -- Step 1-discover your brand -- Step 2-create your brand -- Step 3-communicate your brand -- Step 4-maintain your brand -- Personal branding for job seekers -- Your entrepreneurial conquest -- Life changing results
ER  -