TY  - BOOK
AU  - Trottier,Richard M.
TI  - Middle market strategies: how private companies use the markets to create value 
SN  - 9780470464571 :
AV  - HG4027.7 .T76 2009
PY  - 2009///
CY  - Hoboken, N.J.
PB  - John Wiley
KW  - Small business
KW  - Finance
KW  - Private companies
N1  - Includes bibliographical references and index; Ch. 1. Market overview -- Ch. 2. Rise of the middle market -- Ch. 3. Market segmentation matters -- Ch. 4. Middle market structure -- Ch. 5. Middle market by industry -- Ch. 6. Monetizing the middle market -- Ch. 7. The information imperative -- Ch. 8. Traffic cops, regulators, and rule makers -- Ch. 9. Who gets what, when, where, and how -- Ch. 10. Transfer trends -- Ch. 11. Market makers and matchmakers -- Ch. 12. Market cycles -- Ch. 13. New rules of the game -- Ch. 14. Motivational walls -- Ch. 15. Capital walls -- Ch. 16. Operational walls -- Ch. 17. Market walls -- Ch. 18. Transfer walls -- Ch. 19. Winning the middle market -- App. Demographic study.
ER  -