TY - BOOK AU - Johnson,Steven TI - Where good ideas come from: the natural history of innovation SN - 9781594487712 (hardcover) AV - BF 408 .J56 2010 PY - 2010/// CY - New York PB - Riverhead Books KW - Creative thinking KW - Creativeness N1 - From the bestselling author of Everything Bad is Good for you and the Invention of Air; Includes bibliographical references and index N2 - Johnson addresses an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? He provides the complete, exciting, and encouraging story of how the ideas are born that push careers, lives, society, and culture forward ER -