TY  - BOOK
AU  - Chaney,Paul
TI  - The digital handshake: seven proven strategies to grow your business using social media 
SN  - 9780470499276 :
AV  - HF5415.1265 .C48 2009
PY  - 2009///
CY  - Hoboken, N.J.
PB  - Wiley & Sons
KW  - Internet marketing
KW  - Online social networks
KW  - Economic aspects
KW  - Internet advertising
N1  - Includes bibliographical references and index; Five consumer trends turning the world upside down -- Consumer skepticism is at an all-time high -- The media is fragmented and so is the audience -- Who is in control of the marketing message? (Guess what. It's not you!) -- Businesses, improve your aim -- Consumers are mad as hell, and they're not going to take it anymore -- What's a marketer to do? (Start a conversation) -- Business blogging : your social media marketing headquarters -- Social networks strengthen your social graph -- Niche online communities can benefit your business -- Microblogging : social media marketing in 140 characters or less -- Lights! Camera! Action! Use online video to market your business -- Podcasting (overlooked, underutilized marketing tool) -- PR 2.0 (Introducing the social media news release) -- Other social media marketing tools -- A brief word about Web sites, e-mail marketing, and search engines -- Listening is the new marketing -- Now that you've listened, it's time to engage -- Measuring the effectiveness of your social media marketing plan
ER  -