TY - BOOK AU - Crawford,C.Merle AU - Di Benedetto,C.Anthony TI - New products management SN - 9780071263368 AV - HF5415.153 .C72 2008 PY - 2008/// CY - Boston PB - McGraw-Hill Irwin KW - New products KW - Management N1 - Includes bibliographical references (p. 505-508) and index ER -