TY  - BOOK
AU  - Tasner,Michael Scott
TI  - Marketing in the moment: the practical guide to using Web 3.0 marketing to reach your customers first 
SN  - 9780137081097 :
AV  - HF5415.1265 T37 2010
PY  - 2010///
CY  - Upper Saddle River, N.J.
PB  - FT Press
KW  - Internet marketing
KW  - Web 3.0
N1  - Includes indexes; The mindset shift: from Web 2.0 to Web 3.0 -- Are you ready for Web 3.0 marketing? -- Content marketing: understanding and capitalizing on the drastic shift taking -- Place -- Mobile marketing: tapping into billions of cell-phone users -- Virtual reality worlds: the hows and whys to this unique marketing universe -- Video marketing: taking video to the next level -- Web applications: how to effectively use apps in your marketing -- Open-source code: how to find and use others?: hard work for maximum impact -- Collaboration: connecting and sharing data at lightning-speed paces -- Web 3.0 companies -- Your action plan: putting it all together and taking action -- Conclusion: the art of giving back
ER  -