TY  - BOOK
AU  - Jain,Subhash C.
TI  - Marketing planning and strategy
SN  - 9781426639074 :
AV  - HF5415.13 .J35 2009
PY  - 2009///
CY  - Mason, Ohio
PB  - Cengage Learning
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - INTRODUCTION. 1. Marketing and the concept of planning and strategy, 2. Strategic marketing -- STRATEGIC ANALYSIS. 3.Corporate appraisal, 4. Understanding competition, 5. Focusing on the customer, 6. Scanning the environment -- STRATEGIC CAPABILITIES AND DIRECTION. 7. Measuring strengths and weaknesses, 8. Developing marketing objectives and goals -- STRATEGY IMPLEMENTATION AND CONTROL. 11. Organizational structure, 12. Strategic tools -- MARKETING STRATEGIES. 13. Market strategies, 14. Product strategies, 15. Pricing strategies, 16. Distribution strategies, 17. Promotion strategies, 18. Global market strategies -- Cases
ER  -