TY  - BOOK
AU  - Marshall,Dave
TI  - Understanding children as consumers
T2  - Advanced marketing series
SN  - 9781847879271 (pbk.) :
AV  - HF5415.32 .U63 2010
PY  - 2010///
CY  - London
PB  - SAGE
KW  - Child consumers
KW  - Consumer behavior
N1  - Includes bibliographical references and index;  Cover; Contents; Notes on Contributors; Preface and Acknowledgements; 1 - Introduction; Part I - Children as Consumers; 2 Developing as Consumers; 3 - Consumer Socialization in Families; 4 - Methodological and Design Issues in Research with Children; Part II - Encountering Marketing; 5 Children and the Market: An American Historical Perspective; 6 - Children and Brands; 7 - Children and Advertising; 8 - Children and Shopping; 9 - Children and Money; Part III: Kids' Stuff; 10 - Children and Food; 11 - Children and the Internet; 12 - Children and Fashion; Part IV: Looking Forward 13 - The Ethics of Marketing to Children14 - Children as 'Competent' Consumers; Index
ER  -