TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Wirtz,Jochen
AU  - Chew,Patricia
TI  - Essentials of services marketing
SN  - 9789810679958 (pbk.)
AV  - HD9980.5 .L69 2009
PY  - 2009///
CY  - Singapore
PB  - Prentice Hall
KW  - Service industries
KW  - Marketing
N1  - Includes bibliographical references and indexes; Understanding service products, consumers and markets -- Applying the 4Ps to services -- Managing the customer interface -- Implementing profitable service
ER  -