TY  - BOOK
AU  - Hair,Joseph F.
AU  - Bush,Robert P.
AU  - Ortinau,David J.
TI  - Marketing research: in a digital information environment 
SN  - 9780071101073
AV  - HF5415.2 .H258 2009
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing research
N1  - Subtitle on 3rd ed., 2006 varies; Includes bibliographical references (p. 651-661) and indexes
ER  -