TY - ADVS AU - Kehoe,Susan Shaver AU - Lont,Cindy AU - Muir,Star AU - Smalfelt,Greg AU - Polson,Jessica AU - Eggleton,Rich AU - Watson,B.Steven AU - Koller,Jeremy ED - George Mason University Television. ED - George Mason University. ED - First Light Video Publishing. TI - Media literacy: audience AV - P 96 .M4 M44 2005 PY - 2005///, c2002 CY - Venice, CA : PB - TMW Media Group KW - Media literacy KW - Mass media KW - Instructional videos N1 - This disc is a recorded DVD and may fail to play on some DVD equipment; Title and subtitle from container; "COMM 102"--Credit frame; Camera, Greg Smalfelt, Jessica Polson ; editors, Rich Eggleton, B. Steven Watson, Jr., Jessica Polson ; music, Jeremy Koller; Host: Star Muir N2 - This program talks about the use of product advertising forms in places such as movie theatres, newspapers, and online venues. It explains how demographic research is used to provide advertisers with target audiences for their promotional use giving examples from movie theatres, newspapers, and online venues ER -