TY  - BOOK
AU  - Rayport,Jeffrey F.
AU  - Jaworski,Bernard J.
TI  - E-commerce
SN  - 0071189459 (alk. paper)
AV  - HF5548.32 .R39 2001
PY  - 2001///
CY  - Boston
PB  - McGraw-Hill/Irwin MarketspaceU
KW  - Electronic commerce
KW  - Internet advertising
KW  - Internet marketing
N1  - Includes bibliographical references and indexes
ER  -