TY  - BOOK
AU  - Bly,Robert W.
TI  - The copywriter's handbook: a step-by-step guide to writing copy that sells 
SN  - 0805078045
AV  - HF5825 .B55 2005
PY  - 2005///
CY  - New York
PB  - Henry Holt
KW  - Advertising copy
KW  - Business writing
N1  - Includes bibliographical references (p. [393]-397) and index
ER  -