TY  - BOOK
AU  - Hair,Joseph F.
AU  - Bush,Robert P.
AU  - Ortinau,David J.
TI  - Marketing research: within a changing information environment 
SN  - 0077109368 (International ed.)
AV  - HF5415.2 .H258 2006
PY  - 2006///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - Marketing research
N1  - Includes bibliographical references (p. 669-677) and indexes
ER  -