TY  - BOOK
AU  - Meeske,Milan D.
TI  - Copywriting for the electronic media: a practical guide 
SN  - 0534629148
AV  - HF5825 .M38 2005
PY  - 2005///
CY  - Belmont, CA
PB  - Thomson/Wadsworth
KW  - Advertising copy
KW  - Broadcast advertising
N1  - Includes bibliographical references (p. [305]-306) and index
ER  -