TY  - ADVS
AU  - Coffey,Freeman
AU  - Lawler,Shelly
AU  - Adair,Kevin
ED  - Learning Seed Company
TI  - That's marketing: understanding consumer behavior 
PY  - 1999///
CY  - Lake Zurich, IL
PB  - The Learning Seed
KW  - Marketing
KW  - Advertising
KW  - Market segmentation
KW  - Consumer behavior
KW  - Video recordings for the hearing impaired
N1  - Freeman Coffey, Shelly Lawler, Kevin Adair
N2  - Explains marketing concepts and tools, including segmentation, market research, branding, packaging, variable pricing, and positioning
ER  -