TY  - BOOK
AU  - Burtenshaw,Ken
AU  - Mahon,Nik
AU  - Barfoot,Caroline
TI  - The fundamentals of creative advertising
SN  - 9782940373185 (pbk.) :
AV  - HF5823  .B866 2006
PY  - 2006///
CY  - Lausanne, [Worthing]
PB  - AVA Academia
KW  - Advertising
KW  - Advertising campaigns
KW  - Commercial art
N2  - "A visually stimulating introduction to the process and application of creative advertising, with practical steps designed to hone creative skills" -- publisher
ER  -